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How does a Hybrid car work?
So you've decided to be more environmentally concious and want to buy a hybrid car. This is great news! Less carbon emmissions and a decrease in the dependence of oil can only be a good thing.

3 important benefits of a hybrid:
- Low emissions
- Fuel economy
- Fuel cost savings
But more than knowing that a hybrid car is the 'greener' choice, do you know how it really works?

Did you know? Some hybrid vehicle models have more hosrepower than the non-hybrid version due to additional power provided by the electric motor.

GOOD and Column Five in partnership with Kia Motors created this interactive inforgrahic on how a hybrid car works. View the infographic below and learn more about hybrid cars and its positive effect on our world.

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- 3 October 2011
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US Senators Making Efforts To Grant Women Rights To Drive in Saudi Arabia

The Huffington Post recently published an article about 14 female U.S. Senators who're urging King Abdullah of Saudi Arabia to allow Saudi women to drive legally.
"Saudi Arabia is the only country in the world that bars women from driving a vehicle - bicycles included" - Huffington Post

There have been many protests to end this archaic law and women have been defying the ban periodically since the late 90's. Earlier this year, Saudi women jumped into the driver's seat and drove in defiance of the law in major cities of Saudi Arabia.

“Women in Saudi Arabia see other women in the Middle East making revolutions, women in Yemen and Egypt at the forefront of revolutions, being so bold, toppling entire governments,” said Waleed Abu Alkhair, whose wife drove around Jidda. “The women of Saudi Arabia looked at themselves and they realized, ‘Wow! We can’t even drive!’ ”

According to the Huffington Post, Saudi Women for Driving have recently petitioned Subaru to stop selling cars to Saudi Arabia until the prohibition is lifted. To see this kind of archaic law still being practiced today is disheartening. If you'd like to get involved you can sign the latest petition here.

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- 28 July 2011
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Geneva drive in the new Audi A6

I recently had the pleasure of taking the Audi A6 for a spin during its launch in Cape Town. Late Friday afternoon, we took our keys and ventured off to Camps Bay.

First behind the wheel was racing driver, Marc Perel who quickly switched over to sports mode and showed us what this little lady could do. Its impressive handling was immediate.

When it was my turn to settle myself into the driver's seat I had the twists and bends of Geneva Drive in Camps Bay to play in. Going uphill, Geneva is one of my favourite roads to drive in the Cape Town area - apart from all the scenic passes in the surrounding areas. It is a road I have driven many a time with my little 1.3 Smart ForFour.

With the A6 however, this was a very different experience. Accelerating in tight bends and foot down in straights, it was lovely to see a business sedan show its fun and sporty side. Audi describes their A6 as "a business sedan with the lightness, elegance and agility of an athlete." I think this is quite an accurate description from front to back.

Audi's A6 is now more efficient, economical and lighter - "lighter" referring to weight, fuel consumption and carbon emissions. With an aluminium construction the A6 has evolved by reducing its weight by 15% compared to conventional steel construction. This in turn reduces fuel consumption and increases agility.

Taking a look at the design, it is clear from the start that the Audi A6 is the hot mamma in the Audi range - apart from the fiesty femme-fatale, the R8. I took a closer look at the classic Audi dynamic lines that run along the bonnet and the sides and simply fell in love with the accentuated front, grill and eye-catching trapeze-shaped headlights.

There are loads more features and gadgets inside the new A6 to uncover and I best advise you to go test drive one yourself and experience the innovative A6 on the open road.

It was an afternoon well spent with the Audi and great company! Thanks Chris for inviting me along to the launch of the A6 drive experience and gala dinner.

Related articles on Autofemme:

Audi A1 Launches with an "Oomph"

Audi's New Interactive A6 Banner

Top 3 Seriously Creative Car Adverts!

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- 26 July 2011
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A Perfect Day in the CLK Mercedes Benz Convertible

On one beautifully sunny winter's day my friend and I took advantage of the gorgeous weather in Cape Town and spent the day driving all along Chapman's Peak through to Cape Point.

Our day was well spent in a CLK Mercedes-Benz convertible with the top down and the wind in our hair. Although the car was an older model, it provided us with enough fresh air and sunshine to enjoy the picturesque scenic drives we can only experience best in Cape Town. (Of course we tested it's power and handling around tight bends a bit!)

Yes indeed, this was a whole day trip, stopping in Kalk Bay for some french crepes at Excuse my French and heading through to Signal Hill where we soaked up the last rays of the sun for the day.

It truly was a perfect day...

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- 6 July 2011
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Audi's New Interactive A6 Banner
Have you seen the new interactive banner for Audi's A6? I think it's a really smart way to interact with their audience. Personally I find banners to be a waste of time. Yes, I see them but I have no memory of a banner advertisement on a website actually having me convert and buy the product.
This interactive banner however is a little bit different. When I saw it on Chris Rawlinson's blog today I found myself watching the videos and interacting with the advertisement. I was spending more time than usual on it and it encouraged me to find out more about the car. Now, this is where the best part comes in: if you have any questions about the car, why not simply ask Audi's Product Marketing Manager on the banner!

"For the launch of the new Audi A6 in SA they have created an interactive banner that allows you to ask questions about the car to Audi’s Product Marketing Manager, Rudi Venter" says Chris Rawlinson, Digital Marketing rock star at Ogilvy Cape Town.

The mechanism directly emails him the question, and the reply is sent back to you and shared with other users live in the banner.

If only all car brands could make it this simple and efficient to learn more about their products.

Test drive please?
Related Articles on Autofemme:

Audi A1 Launches with an Oomp

Audi's New Goodnight Commercial

Audi's Gutsy Commercial - Maranello
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- 30 June 2011
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Video: BMW 1 Series M Coupe

Wow, incredible stunt driving, incredible drifting.

Thanks for sharing this Adam!

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- 14 June 2011
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About AutoFemme

Autofemme is a car blog for girls inspired by the sheer driving pleasure and the breathtaking design and technology of cars today and of the future.
Who says only men can know about cars and drive them well?
Current car: Smart car ForFour 1.3
Dream car: Bentley Continental Supersports in Glacier White
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About

Autofemme is a car blog for girls inspired by the sheer driving pleasure and the breathtaking design and technology of cars today and of the future.
Who says only men can know about cars and drive them well?
Current car: Smart car ForFour 1.3
Dream car: Bentley Continental Supersports in Glacier White
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